Proveda has started the modern Trade channel in June 2018, after so many efforts and hard work we have successfully launched our Brand TBC by Nature in Major modern trade chains in pan India.

We have captured the 29% share of shelf in herbal and organic segment in modern trade business and still performing well

Our major business partners in modern trade are:

Our 2018-19 turnover was 2.95 Cr in Modern trade business in just span of 1 year.

Let’s understand what modern trade is?

Modern trade involves a more planned and organized approach to distribution and logistics management. Modern trade includes the larger players such as supermarket chains, mini-markets, hypermarkets, etc. This involves aggregation of demand across a diverse product range.

The main difference, as you might have seen, is that the distribution is more organized in modern trade. These retailers often deal directly with the manufactures. Many large supermarket chains have vertically integrated to offer their own brands in groceries and apparel. The focus is on giving the customer a good buying experience and value for money. And to sustain this, they require a potent logistics management system backing them.

How’s it different from Traditional Trade /General Trade

Modern retailers maintain their fill rate above their safety stock (minimum stock they require to fulfill immediate demand, and which is also a trigger to reorder the product) to balance the inventory along the economic order quantity (minimizing carrying and ordering cost while increasing total demand fulfillment). This requires them to be particular about their delivery windows. They have clear time-slots for each product replenishment and they often penalize distributors if the delivery time-slot is missed or delayed. Since the modern retailers occupy a sizeable business for the distributors, the distributors (or manufacturers) turn to technology to support better schedule and route planning for their deliveries.